By Karen Cortell Reisman
You vote for those you trust. You bond with politicians who tell you they like you, and that seem to be like you. But their image can be buoyed or tarnished by what they actually do.
In a recent New York Times article, Michael Oreskes wrote, "Confidence and trust are fragile things in any relationship, no less between a president and voters."
It's just the same in your world. People gravitate towards those they trust. Trust is vital and it's also fragile, abstract, and non-quantifiable. In spite of its ethereal nature, here's a short list of ways to earn the trust of others.
1. Change your perspective. It's all about them. It's not about you.
Whether you are giving a speech, running a meeting, or providing a service, your goal is to meet the other person's needs, not yours. Before you begin speaking ask yourself, 'What do they need to know?' rather than 'What do I want to tell them?'
2. Act with integrity. Provide more than what was promised.
After a presentation an attendee told me, "Karen, I have a great example of integrity. I get to the job site early. I stay late. I do what I said I'd do and I do it well." This guy will always be successful.
3. Adopt a positive attitude.
I'm not suggesting you sport a permanent grin like a village idiot. I am supporting the concept of visioning a positive outcome and portraying an upbeat view on the day. Sometimes the only thing we can change about a lousy situation is our perception.
4. Have passion.
If you are not excited about what you do, how do you expect others to trust and believe in you and your product/service? This does not mean you have to be an extroverted cheerleader. We'll know whether you're passionate by the way you communicate and act.
5. Be consistent.
Predictability may be boring but it's the key to maintaining success. Think about your favorite restaurant. It's probably got great food and service. It's earned your respect and patronage. It's been consistent across time.
As we head into the final stretch of this political season, you'll vote for the candidates that you trust. As you lead your personal and professional lives, you make daily decisions based upon trust.