By Karen Cortell Reisman
You may be asking, "What's the Anaphora Effect?"
In honor of Martin Luther King Jr.'s American federal holiday marking his birthday, celebrated this week, I want to share one of the genius components of his famous "I Have a Dream" speech delivered in 1963 during the March on Washington for Jobs and Freedom.
He used the Anaphora Effect exquisitely.
Definition of Anaphora: It's the repetition of words at the start of successive clauses, phrases or sentences.
Why use Anaphora phrases? To create a rhythm, heighten emotion, and add emphasis to make the message easier to remember.
In MLK's famous speech:
You might have learned in your English writing classes to not repeat words too often in written form. It depends. Using a catchy phrase can enhance your email or Chairman's Report.
Your Speak For Yourself© challenge: use the Anaphora Effect to create more buy-in during your speeches.