By Karen Cortell Reisman
You don't have much time in front of decision makers.
How do you wow an American audience of investors, clients or colleagues?
Christoph Sollich, a Berlin startup consultant, said in the Wall Street Journal (Cecille Rohwedder, WSJ 11-27-13), "Many Europeans are unfamiliar with the 'show and tell' culture instilled in Americans from preschool." He suggests following the "textbook script for U.S. pitches: first identifying a market opportunity and then quickly offering a solution - the company's product."
Sollich also adds that the pitch include "the requisite bit of whimsy to show off the company's freewheeling culture."
American style presentations are short with uncluttered slide decks. And this is fast becoming the global norm in the area of technology and consumer goods.
Your Speak For Yourself® Challenge: Delete clutter