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"Speak for Yourself" - Karen's Short & Pithy Quarterly Newsletter

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By Karen Cortell Reisman

You don't have much time in front of decision makers.

How do you wow an American audience of investors, clients or colleagues?

  1. Tell your story - quickly
  2. Add emotion and even humor
  3. Use a clean deck - less is more
  4. Identify your market opportunity
  5. Offer your solution - overcoming possible obstacles
  6. Have a compelling "open"
  7. End with your "call for action"

Christoph Sollich, a Berlin startup consultant, said in the Wall Street Journal (Cecille Rohwedder, WSJ 11-27-13), "Many Europeans are unfamiliar with the 'show and tell' culture instilled in Americans from preschool." He suggests following the "textbook script for U.S. pitches: first identifying a market opportunity and then quickly offering a solution - the company's product."

Sollich also adds that the pitch include "the requisite bit of whimsy to show off the company's freewheeling culture."

American style presentations are short with uncluttered slide decks. And this is fast becoming the global norm in the area of technology and consumer goods.

Your Speak For Yourself® Challenge: Delete clutter

Most Popular Speak For Yourself® Blog Posts this Quarter:

How Mr. Edwin, The Talking Horse, Can Help You Sell More

The 3 Factors to REALLY sell YOU

Karen's Radio Show!

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Speak For Yourself® | Dallas, Texas 75230 | (972) 490-8676
©Karen Cortell Reisman